Dude ranches are the original Western vacation. Our first ranchers introduced the unique beauty of the American West to “dudes” from all over. All this happened in the best way possible: from the back of a horse. This horseback adventure was surrounded by honest and real Western hospitality that these dude ranch pioneers considered a part of the code of the west.
The Dude Ranchers’ Association was founded to preserve, protect, and promote their unique vacation experience and its identity. Though guest expectations have changed and ranchers have had to change with them, the core principles of dude ranching remain the same.